We’re a Melbourne-based property group with two core divisions — project marketing and development sales. We bring deep market knowledge and a personal approach to every project, tailoring our strategy to deliver the best possible outcome for our clients.
What sets us apart
A personal approach
What sets Latitude apart is our deeply personal approach. As a family-run business, our directors, James and Bob Hand, work closely with all stakeholders throughout every stage to ensure the best outcomes. Their involvement goes beyond oversight; they actively support our estate managers and marketing efforts, bringing decades of experience and care to every project.
Focused on results, not scale
At Latitude, our goal isn’t to be the largest project marketing company in the industry – but to consistently deliver the best possible results for every project we undertake. We intentionally limit the number of projects we accept, allowing us to provide each vendor with the focus, attention, and support they deserve.
Proven track record
With a proven track record of outperforming the market, our success is driven by innovative thinking and a hands-on commitment to every project we take on. Our dedicated sales team handles core responsibilities such as buyer engagement, database management, and on-the-ground insights from the sales floor, providing feedback to continually refine our strategy.
Services we provide
[01]
Land project sales
Turning land into thriving communities
- Dedicated consultants
- Project branding
- Tailored lot sizing
- Innovative marketing
- Buyer management
- Contract administration
- Database management
- Progress reports
[02]
Development sales
Connecting sites with the right developers
- Residential subdivisions
- Commercial sites
- Childcare sites
- Petrol stations
- In-house marketing
- Developer database
- Direct acquisition
- Senior oversight
[03]
Townhouse project sales
Bespoke strategies from concept to settlement
- Concept stage input
- Brand strategy
- Targeted campaigns
- Dedicated consultant
- Townhouse projects
- Apartment projects
- Settlement management
- Buyer communications
[04]
Investment sales
A global network of investors, local expertise
- Asia-Pacific network
- European investors
- Middle East buyers
- Super fund buyers
- SMSF specialists
- Accountant partners
- Tailored briefs
- Investor relations
[05]
Marketing & design
Creative that sets projects apart — all in-house
- Brand identity
- Print collateral
- Photography
- Drone & aerial
- Video production
- Digital campaigns
- Signage
- Display suites
[06]
Research
Informed decisions drive better outcomes
- Market trend analysis
- Competitor benchmarking
- Pricing strategy
- Demographic profiling
- Feasibility insights
- Demand forecasting
- Buyer profiling
- Quarterly reporting